Strategy and Positioning

The Mall, Gadong is primed to bring shoppers into a new level of retail sophistication. Carefully arrayed from ground floor to the third floor are 150 well-design shop units. The shops positioned for optimum visibility on the part of the retailers and maximum browsability on the part of the shoppers. Shops units on the ground floor will have covered frontage for shoppers and front the inside main concourse. On the First Floor, shoplots are served by circumnavigating balconies so the the shops have double frontage. With the utmost care taken to ensure that each unit is provided with strategic frontage and wide passages running thoughout, there can be no badly positioned shops at The Mall.